Brief:
The task was to conceptualize and design a comprehensive Ramadan campaign for Packages Mall, catering to the unique cultural and spiritual significance of the holy month. The campaign included the creation of Ramadan banners, a promotional video, and engaging social media content.
Challenge:
Crafting a Ramadan campaign that effectively resonated with the diverse audience of Packages Mall while honoring the values and traditions of Ramadan posed a challenge. Additionally, ensuring that the campaign maintained sensitivity and authenticity while promoting mall offerings required careful consideration.
Solution:
The Ramadan campaign embraced the spirit of unity, generosity, and spirituality inherent in Ramadan. Visually captivating banners adorned with Ramadan greetings and imagery welcomed visitors to the mall, setting the tone for the festive season. A promotional video was crafted to showcase Packages Mall as the ultimate destination for Ramadan shopping, dining, and family gatherings. Social media content featured engaging posts highlighting special offers, exclusive deals, and community initiatives organized by Packages Mall during Ramadan. By incorporating cultural elements and promoting mall offerings in a sensitive and inclusive manner, the campaign successfully resonated with the audience, fostering a sense of community and celebration during the holy month of Ramadan.
